CACI is introducing a new Peptide Duo Kit countertop display to incentivise impulsive salon purchases and help increase retail sales. Featuring CACI’s Amino-Lift Peptide Complex and Eye Revive Serum, the display can hold seven Amino-Lift Peptide Complex bottles, four Eye Revive Serums and a holder for 15 product client leaflets (the kit comes with a pack of 50 leaflets). The display offers salons a retail opportunity of over £450.
‘The impact of visual merchandising is immediate - it takes about three seconds for a client to form an opinion of a salon’s retail display,’ explains CACI Marketing Manager Niki Bassil. ‘A salon retail display with a compelling image will entice. A countertop display on eye level is more accessible to your customer – they say eye level is buy level. Placing both our Amino Lift Peptide Complex and Eye Revive Serum – both vegan-friendly - on the same display acts as a reminder of how our products work well together and makes it easier for your customer to quickly find products.’ Bassil concludes: ‘It is also the perfect introduction to CACI as a brand if a salon doesn’t yet offer our professional CACI treatments.’